Our Story
Founded in April 2025 by two experienced pharmacists and HEOR experts, Advection Solutions was born from a simple observation: the healthcare industry needed a better way to navigate the increasingly complex landscape of market access and reimbursement. With one founder specializing in AI-driven analytics and the other bringing deep expertise in HEOR and Global Market Access, we set out to create a consultancy that bridges the gap between cutting-edge technology and traditional health economics.
Operating bi-coastally from California and New Jersey, we combine Silicon Valley innovation with East Coast biotech expertise to deliver a unique dual-engine approach. We're not just consultants—we're builders, innovators, and pharmacists who understand both the clinical pathways and the data science needed to accelerate patient access to life-changing therapies.
Meet the Founders
Combining decades of expertise in HEOR, Market Access, and AI innovation
Irwin Tran
CO-FOUNDER
A natural listener whose insatiable curiosity helps clients cut through complexity and pinpoint their core challenges. Backed by two decades of HEOR & Global Market Access leadership and a flair for creative problem-solving, he crafts tailored strategies that clear the fog around client challenges and the solutions that will fast-track patient access to breakthrough therapies.
Justin Yu
CO-FOUNDER
A technical visionary whose analytical rigor and passion for innovation translate complex data into scalable digital solutions. Backed by over a decade of machine-learning engineering and a knack for creative algorithm design, he builds the intelligent platforms that dispel uncertainty and empower clients to navigate payer landscapes and accelerate patient access with confidence.
Mission & Vision
Transforming patient access through AI-powered HEOR expertise
Our Mission
To democratize data and insights by combining cutting-edge AI capabilities with deep HEOR and Market Access expertise, empowering life science organizations to overcome reimbursement and access hurdles more efficiently and equitably.
Our Vision
A world where technology optimizes timely, evidence-driven, and inclusive patient access to medical innovations across all life-sciences.
Why "Advection"
In meteorology, "advection" describes horizontal air movement that lifts fog and restores visibility. Just as advection clears fog, our HEOR and Market Access expertise clear the strategic fog so clients see exactly where to focus resources for patient access and reimbursement success.
